A Technique for Producing Ideas. James Young
ISBN: 0071410945,9780071410946 | 64 pages | 2 Mb
A Technique for Producing Ideas James Young
A Technique for Producing Ideas by James Webb Young. Every designer would want to know the secret recipe for producing excellent designs - if there was one out there - and in 1944 James Webb Young thought he'd found it. I'm currently in the process of reading a book called Sudden Genius? James was an advertising guy who published this less than fifty page book in the 1940's. A Technique for Producing Ideas (McGraw-Hill Advertising · Buy From Amazon. Offers a step-by-step technique for sparking breakthrough creativity in advertising – or any field. At the risk of sounding like a dramatic line from the movie Inception, we deal in ideas here at The Partners. A Technique for Producing Ideas is the title of a small book written by Ad Man James Webb Young in 1940. So, they came to the successful James Young for ideas on how to get ideas. This encounter led to Young creating a little book called A Technique for Producing Ideas. Well, according to James Webb Young in his book 'A Technique for Producing Ideas', first published in the 1940s: “An idea is nothing more nor less than a new combination of old elements.”.
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